Ep. 105: Talk Triggers: How to Turn Your Customers into Raving Advocates for Your Business, with Jay Baer
2017-07-25
Standing out in today’s world isn’t as easy as it used to be.
It's noisier than ever, and customers are inundated with information. Social media feeds, emails, TV commercials, online ads… it seems nearly impossible to stand out and grab someone’s attention (and even harder to hold it).
It feels like the more we try to communicate, the more our customers ignore it.
It sounds counterintuitive, but the most successful businesses aren’t spending more on marketing and advertising — they’re actually spending less.
Why? Because they’re encouraging their customers to tell their story for them.
My guest on the podcast is none other than social media and customer service expert Jay Baer. Jay's approach to cut through the noise and stand out is simple, yet powerful: Deliver such an incredible experience for your customers that they WANT to tell their friends about you!
Jay calls these "talk triggers," and it's how he has been able to create loyal brand advocates who willingly share and promote their amazing experiences with their friends.
If you’re looking for ways to create a tribe of raving fans who become viral advocates for your business, then you don’t want to miss my interview with Jay Baer!
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