MyPlate Promotion Campaign Leverages Key Messages from the 2015 Dietary Guidelines for Americans

Recorded Monday, August 1, 2016. MyPlate Promotion Campaign Leverages Key Messages from the 2015 Dietary Guidelines for Americans
Speaker: Jackie Haven, MS, RD, USDA Center for Nutrition Policy and Promotion; Kellie Casavale, PhD, RD, US DHHS/ODPHP We all eat every day, but how can we help Americans make food decisions that are better for their health? CNPP will share messages gained from consumer insights and discuss how these findings are being used to more effectively reach the public with science-based nutrition messages. The presenter will share strategies on how organizations, especially those that promote healthy eating messages and products, can use research based on the Dietary Guidelines to influence their audience’s behavior toward more healthful food decisions. Learning Objectives: • Review key messages based on MyPlate consumer insights. • Identify how nutrition educators can leverage MyPlate Campaign to reach a variety of target audiences. • Examine how MyPlate nutrition messages can reach consumers through gamifcation technology.