YouGov's CEO of data products Ted Marzilli joins the Echo Chamber podcast to talk about the current state of polling both for politics and for brand research. He also talks about the ways that brand research can unearth insights and where reliance on data can go wrong.
Show Notes:
Podcast: Jo-Ann Robertson On The UK General Election
The Echo Chamber podcast is produced by Markettiers and sponsored by March Communications, producer of the Hacks & Flacks podcast.
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