Veteran marketers know how expensive and hard it is to build a brand and how easy it is to break the brand. If you do not pay attention to the details of your brand and business experience you will start to give away brand equity.
Stop for a moment and think back at an awful experience you had with a brand you trusted. By breaking the brand, did they lose your trust? Did you begin to lose faith in the brand? Or, did you just stay away from revisiting said brand?
Kevin & Greg from Trinity Web Media discuss the ramifications of breaking brand.
Trinity Web Media
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