Aaron is driven from within. He is an entrepreneur, traveler, lover of great coffee and people’s stories. His career spans Formula 1, sport and recreation, management consulting and now takes him on a business ride that has clear objectives but an unknown end point. Much like his travel, he enjoys the journey as well as the destination in life and business, and takes every opportunity to see the world through the eyes and footprints of others. Aaron is documenting his business journey and has also written a book about his career transitions from standing track side at motor sport events to inside boardrooms as a management consultant. His aim is to a share hia rollercoaster and experiences, hopefully helping and inspiring others on their own paths to parts and destinations unknown.
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