Ch-ch-ch-changes are all around us, especially those of us who are digital marketers. The nature of digital marketing is that it’s ever-changing and volatile.
If you want to survive as a business today you need to be on the cutting edge at all times, the cutting edge of your industry and the cutting edge when it comes to marketing tactics.
Unfortunately, most businesses just find something that works and run it into the ground.
The internet is a great example of businesses failing to adopt trends until it’s too late. Back in the early 90’s companies laughed at me when I told them they needed to get online, but now you literally can’t run a successful business without a strategic online presence.
Some of the most notable online organizations out there (think Facebook, Instagram, Google) have paved the way for online marketers to thrive, but many still choose not to learn from their successes.
I follow the latest video marketing news and stay ahead of the trends so I can keep you updated.
Join us for this episode of Video Marketing Mastery where I’ll go over what Google and Instagram are doing that affects marketers and why GoPro can’t keep up with an industry they created.
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