Business:Marketing
Marketing Operations 2.0: How One Company is Managing the Next Generation of Martech Stacks
2018-03-20
Jonah-kai, Senior Director of Marketing at TUNE, is a proven leader with 15 years of experience creating content, building marketing programs and leading highly-functional teams. His experience encompasses Product Marketing, Online Marketing, Marketing Strategy, and Content Strategy for B2B focused companies. Follow Jonah-kai on Twitter
Join us as Jonah-kai, answers some GREAT questions: Here are just a few:
- How do we get better at driving campaigns that focus on target accounts?
- How do we get better at working regionally in accounts to focus on that?
- How do we get better at measuring those things so that everything we do drives around a strategy that drives performance?
- Where are you putting focus in building systems that can directly track marketing's effectiveness and impact on the sales pipeline?
- What cadence do you use to make adjustments?
- How often are you looking at those results?
- How often are you making changes to your execution?
Read the transcript of this episode on the Heinz Marketing Blog starting Mon. 3/26/18.
More Episodes
Can Knuckle-Dragging Salespeople Still Succeed?
2019-01-21
913
2019-01-21
913
Is AI Real or Vaporware? Hard Questions and Hard Answers
2018-12-19
757
2018-12-19
757
Can You Be Good Enough?
2018-12-11
615
2018-12-11
615
When Hiring Marketers Choose Athletes Over Experts
2018-12-07
581
2018-12-07
581
B2B Start-up Sales Lessons, Mistakes & Best Practices
2018-12-04
649
2018-12-04
649
Do You Have the Right Sales Funnel for Your Business?
2018-11-21
735
2018-11-21
735
Get this podcast on your
phone, FREE
