In this episode of Mentoring for the Modern Musician the Scharff Brothers explore the perplexing question of why the music industry at large doesn’t put more energy into increasing the value of the fan experience. The boys dissect and discuss in depth the myriad of lost fan building and engagement opportunities most labels, artists and their teams are missing on the daily! It’s astonishing that an industry full of exceptionally bright people continue to ignore the simple tools and practices that could lead to staggering amounts of revenue! Take a listen so you can avoid leaving that Super Fan- and their $$$ - out in the cold!!!
Don’t forget to check out set.fm to learn how to record your live shows for your fans!!!
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