Nobody likes it when Big Brother shows up and censors them.
Remember when you could go online and basically say whatever you wanted without fear of being deleted...and then all of a sudden, Big Brother showed up.
One by one websites started censoring their users, stopping them from ever expressing opposing positions.
But users won’t stand for this kind of censoring for very long before they find another platform to use. It’s almost formulaic in nature when you see the rise and fall of major platforms. Users flock there for freedom and leave when the censors show up.
Unfortunately, Facebook seems to be following this same formula. About a year ago, they implemented stronger censorship rules, and that’s the point I like to call...the kiss of death.
I know it might sound crazy, but in the last year Facebook's usage has gone down, despite its stock going up. Users are looking for something new, something fresh, something free.
So join me in this episode as I discuss what increased censorship and decreased usage could mean for Facebook, and your marketing efforts on the platform.
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