Wouldn’t it be great if your website was like the Autobahn that brought customers in and moved them quickly through the sales process?
A lot of websites work hard to tell the company’s story and present the benefits of the company’s product, front and center.
However, a really great site starts where the buyers are when they arrive. Here’s what we mean by that.
You need to prepare your potential customers for what’s on your website before they get there. That’s right, pre-framing.
Any message you put out there in every marketing and sales asset should function as a piece of the customer journey that moves them from resistance to a buyer.
You need the steps to understand how to align your content to the customer journey, and we’re going to give you those steps in this episode of Video Marketing Mastery.
Join me as I talk to my Director of Strategy, Marcus Krieg about the most effective way to tie all of your content to the customer journey and produce the right content for every function.
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