Ep. 145: Social Media’s Maturity Moment of Truth Has Arrived

The social media landscape is radically changing and marketers are scrambling to keep up with algorithm and privacy changes.

 

As marketers, many people have gotten used to automating and mass publishing content to their social media audiences, but it looks like the time for those tactics is over.

 

Gone are the days of mass tweeting, click-baiting and carpet bombing your audience with as much content as possible.

 

New changes usher in a day where social media marketers will need to fundamentally change the way they’ve been engaging with their audience.

 

So do we drop social media altogether and focus somewhere else? Is this mountain of changes scaleable, or are Facebook and Twitter trying to destroy your business?

 

The harsh reality is that marketers are going to have to grow up and learn how to engage and delight their audiences.

 

In this episode of Video Marketing Mastery, I talk with Mark Traphagan of Stone Temple about what’s going on with social media and the shifts we think will be vital for social media marketers in the future.

 

We’ll talk about the kind of content, engagement, and interactions that you should have been doing all along to provide value to your audience.

 

So if you’re ready to make the necessary changes to help you win on social media again, you don’t want to miss this episode.

 

Click here to learn more about Mark Traphagen and the Stone Temple Team.