If you’ve been dreaming of using video to advertise on LinkedIn, your wait is over. LinkedIn Marketing Solutions announced that native video ads will appear directly in LinkedIn’s feed.
This is great news because, as we all know, advertising on LinkedIn has been a few years behind for a while now.
If you’re skeptical about jumping on the video ad train on LinkedIn, don’t be. As with most things, early adoption is going to be the only way to succeed. But you can’t just throw any old video in an ad and expect conversions.
The only way to create successful video content for LinkedIn’s advertising platform is to optimize them for your audience and, of course, target the right people.
If you’re ready to create powerful video ads that help you succeed right away, tune into this episode of Video Marketing Mastery.
I’ll break down video ad metrics, specs, and what you need to know to create your first video ad campaign on LinkedIn right away.
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