Ep. 151: How to do Your Thought Leadership Videos on the Cheap

Do you ever feel discouraged because you have a lot of content to share, but you’re working with a tight budget that makes you feel pinched?

 

Too many companies think they need a massive production budget to produce  thought leadership video content, but that’s just not the case.

 

And if your organization isn’t using video to position themselves as thought leaders, then they’re missing out on a big opportunity to capture market share.

That’ because video converts more prospects than any other content medium, so don’t discount it!

 

In this episode of Video Marketing Mastery, I’m moments from a speaking appearance in Gothenburg, Sweden, where I chatted with Thomas Hofland, a frequent contributor to the podcast and we discuss the right (and affordable) equipment needed to produce great thought leadership videos on the cheap.

 

What really matters with thought leadership content is your strategy, what you’re saying, who you’re saying it to and where you’re posting it.

 

We’ll give you the inside scoop on the what, where, and who of creating great thought leadership videos at a price that won’t bust your budget.