Social media is where most people spend their free time. It’s where they get their news and keep in touch with their friends and family. But is there any room left for real estate promotional content? How do you find people who actually need real estate help without spamming everyone? How can you take advantage of Facebook’s algorithm and get your content in front of as many eyes as possible? In this episode, Jonathan Fowler, a social media expert, shares his strategies on how to generate leads on Facebook and Twitter.
Most sales are being made on the eighth or twelfth contact. Most people give up on the second. -Jonathan Fowler
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3 Things We Learned From This Episode
Social media platforms reward users who interact with their “friends” lists. Keep this in mind before pushing any content. Social media is made to communicate with others. Instead of being too promotional, create posts that encourage people to interact with them through likes, comments, or shares. Remember that Facebook has groups where you can find people with similar interests, and Twitter has a search function that shows you results, even for posts made by people outside your list of connections.
Guest Bio-
Jonathan Fowler has been in the mortgage business since 1998. His experience includes being the senior vice president at Hancock Mortgage Partners, a director of national production at America’s Home Choice Loan, and a mortgage company consultant.
Today he is travelling around the country to share his knowledge about how businesses can grow using social media. You can reach Jonathan at 281-352-7307
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