What do snipers and digital marketers have in common? A lot more than you might think.
In this episode of Video Marketing Mastery I sit down with David Amerland, author of The Sniper Mind, international speaker, author, and business journalist who’s keenly aware of the ways that a sniper mindset can catapult digital marketers to the next level.
Too often, aspiring digital marketers jump into their campaigns just wishing for the best and instantly regretting it. Without a proper game plan or understanding of your target audience, you could be jumping into a war zone, or at the very least, wasting a lot of time and money.
Another important and overlooked aspect of digital marketing is the emotional space, things like focus, discipline, priority setting...things that snipers just might know a lot about.
But the analogy drawing doesn’t end there, both snipers and digital marketers need a great deal of situational awareness, they need to be organized and deliberate, responsible, empathetic, and intentional.
And we aren’t just listing out a dictionary’s worth of attributes here, each of these qualities uniquely apply to both snipers and digital marketers. Bottom line - there’s a lot we can learn from some of the most highly trained and focused people on the planet.
So if you’re ready to zero in on your digital marketing strategy with the focus of a sniper, you don’t want to miss this episode of Video Marketing Mastery.
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