I’m obviously a huge advocate of video, but if you don’t have measurable goals associated with your videos, well...what’s the point?
So many companies aren’t using video to its full potential (or at all), or worse, they’re creating video, releasing it into the wild with no plan, and wondering why nothing is happening and why they have nothing tangible to show for their efforts.
I’ve said it a million times before because I really believe it - video is the #1 way to accelerate your sales cycle, it’s a powerful branding tool and content catalyst. There are a lot of ways to use video to your advantage, but doing it right is a totally different animal.
When I use video to provide value to people, I position myself as the guru. When people view you as the guru, you’re guaranteed to see some ROI come out of the videos you create. It’s as simple as that.
Now, you need to understand marketing, open loops in script writing, follow-up protocol, and the nuances of creating the greatest videos (no big deal, right?). But that’s what I’m here for.
In this episode, you’ll learn how to be an attention marketer - moving people from one stage of the buying process to the next and keeping them engaged the entire time.
If you’re ready to learn how to move people from Point A to Point Purchase, you need to listen to this episode of Video Marketing Mastery.
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