Ep. 161: Why Investing in the Best Tools Will Help You Grow Your Video Marketing

When you first start out in digital marketing or video marketing, you have to be a Swiss Army knife.

 

Let me explain.

 

If you’ve ever used a Swiss Army knife, then you know that it gives you the function of many tools. However, I wouldn’t consider those tools to be the best in their class.

 

It has a screwdriver, but it’s not the best screwdriver. And it has a knife, but it’s not the best knife.

Get what I’m saying?

 

Now don’t get me wrong, a Swiss Army knife can get the job done. But if you had the best individual tools for the job, then you would probably get it done faster and easier.

 

So what does this have to do with video production or digital marketing? Well, if you’ve been the Swiss Army knife of your digital or video marketing team, then kudos to you, but that’s not a scalable way to grow your business.

 

If you want to create the best quality videos you possibly can, then you need to invest in the best tools and people for the job.

 

Which means that it’s time to retire the Swiss Army knife.

 

Your new arsenal of tools should include the right equipment, the right technology, and the right team members to grow and scale your business. And it that freaks you out a little bit, don’t worry because it’s not as overwhelming as it sounds.

 

In this episode of Video Marketing Mastery, I sit down with Kendall Matthews of Hassle Free 800 and we talk about growing your business, refining your strategy and using the right tools to get you there quicker and easier.

 

Plus, we’ll share the latest news in digital marketing.

 

So if you’re ready to trade in your Swiss Army knife for the right tools so you can grow and scale your digital marketing business, then you don’t want to miss this episode.