THE AGE OF POLITICAL PERSUASION IS OVER To Attract the Next Generation, Politics Must Be About Advocacy, Organization, and Winning

Fifty years ago, during the last great social and political upheaval in America, young people lead the way. The mantra of the day, of not trusting anyone over 30, defined the generational and political divide.

Today we face an altogether different, but equally powerful social and political dislocation. Except that this time we wonder, where are the young people. Where are the millennials, where is the rising generation.

Perhaps it’s why the Parkland kids struck such a resonate note. With David Hogg reminding us that the children will lead us.

But in our current divide, all sides of boomers and gen X, red and blue, are battling for the hearts, minds and soul of the millennial generation. The left has the advantage of the natural state of liberalism in the young, but the right has the organization, the business savvy and the money.

How this plays out may truly impact the fate of the republic. This is the subject of a series of stories by journalist Michael Hobbes.

My WhoWhatWhy.org conversation with Michael Hobbes: