This week The New Marketing Show takes on one of there pet peaves, the restaurant website. So few restaurants do the little things right when it comes to their website. Kevin & Greg discuss all things Best Bite Marketing and why, oh why, restaurants still feel the need to use a pdf for their marquee website item -- the menu.
Key Takeaways:
• Stock Images are alive and well on restaurant websites
• pdf files do no scale and behave appropriately on mobile devices
• The website is the beginning of the brand experience and an extension of the food served
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