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33 Tangents

33 Tangents

Business:Careers

#15 - Keeping things simple and the paradox of more data

#15 - Keeping things simple and the paradox of more data

2018-08-10
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Having more data available is always good and you can never have enough, right?  What could go wrong with having many sources of data?  This week Jim, Jason, and Jon tackle the paradox of having too much data and what leads to it.  Often times we see organizations that are struggling to understand exactly what to track so they become stuck in a cycle of implementing one tool after another thinking the technology itself will solve the problem.  Without investing in the right people, they end up with a situation where there is too much information and no one to make any sense of it.

Interview with Jarvis Bowers, VP Digital Marketing at Holland America Line: https://www.targetmarketingmag.com/podcast/marketing-garage/holland-america-vp-of-digital-marketing-jarvis-bowers-on-the-martech-behind-great-customer-experiences/ 

Website: www.33sticks.com

Email: Podcast@33sticks.com

Twitter: https://twitter.com/33Sticks

Facebook: https://www.facebook.com/33sticks/

view more

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33 Tangents - Episode #34 - What do you mean (insert metric) won’t match exactly across these different systems?
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33 Tangents - Episode #29 - Talking Publishing Analytics and Personalization with Todd Schauman
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33 Tangents - Episode #28 - The Most Important Customer Intent Signals to Track
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33 Tangents - Episode #27 - I Just Inherited an Analytics Implementation, Now What?
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33 Tangents - Episode #26 - Talking DTM to Launch Migrations with Corey Spencer
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33 Tangents - Episode #25 - Dealing with Technology Addiction
2018-10-19
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