Ep. 168: Todd’s Speech In Minneapolis: Using Video To Sell Products at Faster Rates

If you had 2-minutes to explain your product or service to someone, could you get them to buy

Unless it's extraordinarily simple, the answer is probably "no."

The more complex (and expensive) your product or service is, the more information your prospects need before they feel comfortable buying.

But 82% of people want nothing to do with a salesperson until AFTER they're ready to buy.

So if you're relying on your sales team to communicate the essential information about your product or service to your prospects, then you're probably not seeing as much success as you'd like.

That's where video fits in. Not only are people 4x more likely to watch videos than to read text, but they are 85% more likely to buy after watching a product video.

When people learn faster, they buy faster.

But a professionally produced video isn't enough by itself. You need to combine it with a smart sales and marketing strategy in order to guarantee ROI, otherwise it's a waste of money, right?

This was the topic of my speech at the at the 8th Annual Digital Marketing for Medical Devices conference earlier this week.

So if you want to learn how to use the power of video to convince and convert at faster rates, then tune into this episode of Video Marketing Mastery.