How to Make Your Brand Voice More than “Meh,” with Nicole Heymer

Quick: Think of your favorite brand Twitter account, or Instagram, or Super Bowl commercial. What do they have in common? A distinct and memorable brand voice (hello, Old Spice guy). But brand voice is often hard to define, and even more difficult to pin down for your interior design firm. If you find yourself struggling with how to make your voice attractive to clients and consistent across your platforms, then this episode is for you.

Joining Natalie and Darla on today’s show is Nicole Heymer, the founder of Curio Electro, a company whose experts work with business owners to create websites that merge beauty with function in order to help them sell services. Curio Electro will help your business establish a web presence that makes a difference. Darla has worked with Nicole to get amazing results, and just 30 minutes of this chat contains so many nuggets that you can take and apply to your brand. If your website needs a facelift or you really want your brand to have a web presence, you will find today’s conversation about brand voice most helpful.

What You’ll Hear On This Episode of Wingnut Social

• [0:42] Why knowing Nicole Heymer gets me compliments
• [2:20] What is brand voice and how the heck do you get it?
• [4:45] Yeah, but why does it matter?
• [7:33] Where do you use your brand voice?
• [10:10] How to make your Instagram fit your brand voice (and how not to)
• [12:45] How do you speak to your favorite clients?
• [15:30} How do you attract top-tier clients if you’re a wingnut?
• [18:30] Keep your voice consistent across platforms by defining the nitty-gritty
• [22:00] Moon Pie vs. Little Debbie
• [25:10] What up, Wingnut?

Connect with Nicole Heymer

• Curio Electro
• Nicole’s branding masterclass
• Curio Electro’s Twitter
• Curio Electro’s Instagram

Resources & People Mentioned

• Blueprint Magazine
• Kelly Wearstler’s Instagram
• House Beautiful’s Instagram
• Old Spice commercial
• Moon Pie Twitter
• Little Debbie Twitter

It’s not what you say, but how you say it

If you Googled “brand voice” you would probably find a thousand different definitions, many of them long-winded and lacking, well, voice. But Nicole says it best: What you say is your messaging, how you say it is your voice. So it’s your tone, the words you choose, and the personality you put into what you’re saying that define your brand’s voice. But why is that important? Because the people you’re talking to have to trust you. And your brand has to sound like someone they trust.

The same thing goes for attracting new clients. As Nicole says, if your voice is just kind of “meh,” then no one’s going to remember you, no one’s going to seek you out. If you don’t have any color or flavor in your voice, then no one is going to be drawn to you.

If you’re talking to everybody you’re talking to nobody

So where do you use this flavorful new brand voice you have? Well, as Nicole says, just about everywhere. You want it in your web copy and in your ad copy, but also if you have products than you might think about your product names reflecting that voice. And one of the genius suggestions Nicole dishes out: Make your call to action reflect your voice. In other words, if you have a button on your site, rather than the boring “submit,” make it something that fits your brand.

And you don’t have to do this alone. As Nicole says, if you’re looking to attract high-end clients, you should go to the brands those clients like and see what voice they use. And remember: Every client is a person, too, so you don’t need some magic formula.

Connect With Darla & Wingnut Social

• www.WingnutSocial.com
• On Facebook
• On Twitter: @WingnutSocial
• On Instagram: @WingnutSocial
• Darla’s Interior Design Website

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