33 Tangents - Episode #23 - Key Components of Running a Successful Testing Program

Once a testing and optimization program is up and running, what are the key components of making it successful?  What needs to be done to ensure that it’s advancing and becoming more sophisticated?  Last week, Jason, Hila, and Jim spoke about the important steps to take when starting a testing and optimization program.  This week they continue the conversation but focusing the common pitfalls that can cause a test program to become stagnant or even fail.

 

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