In episode 24, I talk about course creation on Udemy and how that fits into your funnel strategy.
Can Udemy really fit into your funnel strategy?
Yes, it has a place. Use Udemy to build an audience. It can be especially good if you have little or no audience.
If Udemy sells your course, you earn 50% of the revenue. If you refer people to your course and they purchase, you earn 97% of the revenue.
So refer where possible, but build into your course a path for the student to get into your Facebook group and/or email list.
Your goal is to get your audience into traffic you own (your email list). Ultimately, an email list is how you own the traffic. And Facebook Messenger bot, among other things, is a good vehicle to get your clients to your email list.
Your funnel building software still has its place. You can use it to direct your clients into your mid to high value ladder offers once you have them on your list.
Links:
Facebook Group: https://www.facebook.com/groups/keymaker.nation
Transcript: https://www.keymakernation.com/podcast/24/
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