In episode 32, I talk about how funnel building is like camping and hiking.
Camping and hiking can be miserable at first, then less miserable, then even comfortable. Just think of the follow upgrades...
* boots
* hiking poles
* socks
* tent
* sleeping bag
* backpack
* cinch sacks
Funnel building is similar when you make small but noticeable differences.
Links:
https://www.facebook.com/groups/keymaker.nation
https://www.keymakernation.com/podcast/32
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