Ep. 183: The Anatomy of a Perfect Customer Testimonial Story

When you package your message within a story, it can be 22x more memorable than presenting just facts.

That’s because evolution has wired our brains for storytelling.

As a sales and marketing leader, you can use stories to better engage your audience and increase your bottom line.

If customers can see themselves as characters in your story, they’ll be more likely to adopt your product and experience the transformation you offer.

With that being said, there are elements of a perfect customer testimonial story that many marketers forget to think about.

And using these elements incorrectly can make all the difference between a kickass customer testimonial and one that’s just “meh.”

So if you’re interested in learning the anatomy of a perfect customer testimonial story, then tune into this episode of Video Marketing Mastery!