Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements
Supplement Engineer IG: https://instagram.com/thesupplementengineer
Supp Engr Podcast on Spotify: https://open.spotify.com/show/4D6M54tttp09QorWfBn5AO
In this episode of the Supplement Engineer Podcast, I'm joined by Rob Oliver -- founder & owner of The Genius Brand.
The Genius Brand is known for releasing innovative formulas that always include a dash of nootropics ("a touch of genius" if you will) along with a considerable amount of patented and trademarked ingredients in their formulas. In this episode, Rob and I discuss:
- Why Rob started The Genius Brand
- What makes The Genius Brand different from other supplement companies
- "Biological awareness"
- Why the decision to use Amazon over GNC and other brick and mortars
- Difference between selling products through Amazon vs other internet retailers
- Difference between working with supplement manufacturers and food manufacturers
- Exogenous Ketones, BHB Salts, and the myth about BHB salts enhancing weight loss
- How Genius Joy helped me survive the stressful holidays
- Challenges of formulating Genius Joy
The Genius Brand Website: https://supplementsmarter.com/
The Genius Brand IG: https://www.instagram.com/thegeniusbrand/
Rob Oliver IG: https://www.instagram.com/thegeniusceo/
The Genius Brand YouTube Channel: https://www.youtube.com/channel/UCKSYzW3N5jfm-JCssEa2Zhg/videos
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