Business:Marketing
Matt Gorniak, Co-Founder of G2 Crowd joins us as we talk about the power of reviews in B2B products. Most of us use reviews either intentionally or subtly in so many decisions we make, whether we're buying something on Amazon, buying an app on our iPhones. But reviews are just as important for complex B2B technology decisions. In this episode we talk about how reviews might be a little bit different for those complex decisions, but also what Matt has learned about how important they are, and how directly linked they are to preference and decision making.
More Episodes
Leveraging AI to Find Your Best Prospects
2022-09-16
766
2022-09-16
766
How to Hire, Onboard and Coach World-Class Sales Talent
2022-09-09
636
2022-09-09
636
You Have a Ton of Sales Data. What to Do With it?!
2022-09-02
647
2022-09-02
647
Leading Your Sales Team in Times of Change
2022-08-12
658
2022-08-12
658
How and Why a Bulletproof Sales Mindset Requires Resilience
2022-07-08
809
2022-07-08
809
New Insights & Benchmarks for Customer Experience
2022-05-13
777
2022-05-13
777
How CROs Can Flip the Relationship with Finance
2022-05-06
769
2022-05-06
769
Making Sales Enablement Stick
2022-04-29
772
2022-04-29
772
Future-Proof Demand Strategies That Work
2022-04-15
761
2022-04-15
761
Marketing in a Crypto World
2022-04-08
757
2022-04-08
757
The New Rules for Managing Remote & Hybrid Sales Teams
2022-03-25
780
2022-03-25
780
The (Surprising) State of B2B Lead Engagement
2022-03-18
828
2022-03-18
828
How You Can Stop Selling Out and Start Selling In
2022-03-04
816
2022-03-04
816
B2B Brand (and Rebranding) Best Practices
2022-02-25
759
2022-02-25
759
Embracing the Complexity of Successful B2B Marketing
2022-02-17
853
2022-02-17
853
Get this podcast on your
phone, FREE
