Blue Ocean Strategy For Small Business [Episode 55]

This week on The New Marketing Show Kevin and Greg discuss Blue Ocean Marketing vs. Red Ocean. Based on the book Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne, we talk about how doing what everyone else does and living in a world of competition yields little to no results. When you separate your business and market to your strengths, you now have a competitive advantage over others in your industry.