Ronan Perceval & Nuala Maguire on How Rebooking SMS Prompts Help Retain an Extra 6% Clients

[105] Rebooking has a massive impact on salons and spas’ client loyalty. Unfortunately, not every client is always ready to pencil in a new appointment while they're at the til. More even, it can be challenging to get your staff in the habit of asking people to rebook, and well maybe you don’t have a receptionist, so you’re relying on your team when they’re busy getting ready for their next client.

Phorest's new predictive rebooking SMS feature is geared towards clients who, based on their individual history with your salon, are due to come back to the salon soon. It's pre-emptive: you're offering these clients the chance to book maybe before they've even realised they need to. And from over 400 salons trialling this feature in February 2019, a total of €2,000 worth of rebooking SMS has been sent, resulting in over €93,000 salon revenue from the appointments booked as a result of those texts. Nearly a 50:1 return there, and on average an extra 6% clients retained against salons who hadn't been using the feature. On the show to discuss these findings and more, Killian and Zoe are joined by Phorest CEO, Ronan Perceval, and Product Data Analyst, Nuala Maguire!

Links:

Introducing The Predictive Rebooking SMS Feature

25 Reasons That Will Make You Value Rebooking Clients

Making Tax Digital Salon Masterclass, March 4, 2019

Salon Owners Summit: The Roadshow, Website

Thrive Sessions Seattle, March 24-25, 2019

If you have any questions or are a Phorest Salon Software client and would like help getting this feature set up on your system, send us an email at .

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

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