PYG 70: How to Anticipate Seasons of Brand Growth and Make a Record of Your Expert Ideas

Spring is almost here, and in my opinion, this is the perfect time to be thinking like a planter.

If you owned a farm and were preparing for the spring planting season, what would you be doing?

Likely assessing last year's harvest to determine what worked and what didn't.

You may talk to your customers to find out which crops were most in demand, and which ones you could plant less of.

You'd be spending time making the decisions that would impact your season of growth.

The same can be true for your brand. At this point in the year, you likely know about the major speaking engagements that are on the calendar. You know about most of your major travel. If you're an entrepreneur, you have an idea of the major service or program launches happening soon or later in the fall. 

How are you preparing?

Better yet, how are you planning to make a record of the success you're going to create in the upcoming growth months of the year?

I spoke with a current Package Your Genius Academy student who has a number of big speaking engagements on her calendar this spring. Some of these talks occur at major annual conferences for her industry. I asked her to consider preparing for the opportunities coming her way - not simply by preparing her remarks and shaping her deck; I challenged her to think about how could she be intentional about snagging other visibility opportunities to coincide with her talks.

For example, could she write an op ed and pitch it to either a major national newspaper or an industry publication all her peers read? Could she look at the cities where she'll be speaking and research local news outlets where she could potentially book a segment while she's in town? How can she leverage the hard work she's already doing to deliver an amazing talk and create a way for others in her industry to learn from her? 

How could she plan to make sure there's a record of her being there, saying what she said and delivering her genius?

That's one of the reasons I'm so passionate about media. Say what you will about it, media coverage creates a record of what happened. It reminds the world of what you did, what you said, and that you were there. 

In an era of disappearing media as Dr. Richardson discussed on episode 69, it's all the more important in today's digital age to make sure your story is being recorded permanently.

What's coming up on your agenda? What do you want to add to the historical record? What op ed can you write? What coverage can you go after to make a record that you said what you said, did what you did and made the contribution you made?

 

As Mentioned During the Episode

During the recent Virtual PR Conference I announced a new PR program we're launching specifically for experts who are building their personal brands. Maximum Exposure is an opportunity for you to work with my team of experts to meet with journalists, brainstorm story ideas, fine tune your message and pitch the media every single month. We're accepting applications, so if PR is on your agenda for this year, submit your application and plan to join us. Submit your application