Sideload #01 - The Delicate Dance Of Hype & Trust

In the inaugural first episode, Justin Westcott, Managing Director of London Technology, and Tim Weber, Senior Director of content and former BBC Online business and technology editor, discuss the role communications plays in the success or failure of technology. What is too much hype, and how can we avoid it? Sideload is a technology podcast from Edelman London, exploring how technology is changing the way we communicate, our relationships with brands and each other, and society.