#40 - Revisiting "What's Crucial For Starting a Business"

Blake talks through the core of your business and how every successful entrepreneur is laser focused on their offer. If you want to start a business that works, you'll need absolute clarity on what's the "what" before you spend any energy on the "how". 

Getting this backwards is why 42% of businesses fail -- they offer something no one wants. Worse, if you chase the "how" before figuring out the "what", you'll break the bank trying to force it to work. 

This episode references Episode #1 - What's Crucial for Starting a Business.