Business:Marketing
Digital Signage Design Primer 1 - Basic Foundations
EPISODE 7 | Guest: Jill Perardi, creative services manager for Visix
People are busy. People are distracted. How will you get them to look at your screens, digest what’s there, remember it and take action?
A good digital signage design plan is a lot more than fonts and colors. This unique medium requires a different mindset and skillset than print and other traditional design types. Before you launch Photoshop or pick a PowerPoint template, you need to understand what motivates your audience and how different designs may attract or repel them.
In this podcast, we’ll review some design psychology and trends to help you build a solid foundation. By better understanding your audience and using proven design practices, you can avoid common mistakes and create content that will engage and excite your viewers.
- Learn why content planning and good design matters for audience engagement.
- Understand how design for digital signage is unique and how it differs from print design.
- Discover the psychology behind design – colors, emotional triggers and core values.
- Explore design trends and some tried-and-true design practices.
- Get tips for including an effective call to action in every design.
- Avoid eight common digital signage design mistakes.
GET THE FULL TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 4: Digital Signage Design
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