I had the pleasure of talking with Johnny Cupcakes (John Earle) about their t-shirt line and surprise branding. I was happy to hear a SECOND use of the same exact strategy Matt Stuller from Stuller, Inc uses. Stuller is a massive company out of Louisiana. Stuller FILLS a FedEx 747 plane EVERY DAY with just their shipments! Matt shared a problem they created from their great marketing a few years ago when we talked.
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