Business:Marketing
Best Practices for Digital Signage Layouts & Playlists
EPISODE 12 | Guest: Jill Perardi, creative services manager for Visix
What you put on your screens is important, but so is how you put it on them. And when. And how often. Too much content can drive your audience away, and too little can make them uninterested in what you’re showing. You’ve spent time crafting the perfect messages, and just as much thought needs to go into your digital signage layouts and playlists.
As with many things, the best practices come down to “it depends”. We’ll go through some real-world examples to help narrow that down, talking about the best ideas for how to divide up your screen real estate, when to publish which messages, how to organize playlists, when to use audio, and more.
- Learn about using attractors in layouts
- Understand layout designs for different audiences
- Get tips on how to organize playlists
- Appreciate the advantages of daypart scheduling
- Know when to use video and audio
Get the FULL TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 4: Digital Signage Design
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