Business:Marketing
Communications Planning for Digital Signs
EPISODE 13 | Guest: Debbie DeWitt, marketing communications manager for Visix
Digital signage is about reaching people, engaging people, and getting them to do something. Don't get bogged down in the technology. Don't get bogged down in day-to day tasks. You really need to think strategically about all stages of the communications process.
In this podcast, we’ll give you a good grounding in the basics of communications planning to help make your digital signage more efficient and effective.
- Find out why you need a communications plan
- Understand each stage in the communications cycle
- Get real-world tips for strategic messaging
- Learn the six Ds of communications
- Explore how to craft a written communications plan
Get the FULL TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 2: Digital Signage Communications Planning
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