Business:Marketing
Storytelling & Text Tips for Digital Signs
EPISODE 16 | Guest: Jill Perardi, creative services manager for Visix
While a good amount of what you put on your digital signs is visual, the main component is always going to be text. But which words are most effective? Are some fonts better than others? What about tying multiple messages into longer stories?
By writing effective copy and using campaigns, you can create a narrative that’s more engaging and more memorable than one-off messages. People are more likely to engage with a story than a sentence, and they’re also more likely to tell their friends and colleagues about it.
Jill Perardi shares text tips for digital signs, as well as her experience and insight on how best to adapt your messages to this unique format.
- Learn why campaigns can be more effective than single messages
- Explore different storytelling formats with real-world examples
- Get font tips on advice for writing effective copy
- Understand keywords and language trends
- Know which types of words are best, and which to avoid
- Find useful links for online tools in our episode transcript
Get the FULL TRANSCRIPT HERE
Learn more about this topic in our Masterclass Guide 4: Digital Signage Design
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