Sports
Direct-to-Consumer: Disrupting & Engaging Today’s Sports Fans (Presented by Rakuten)
2019-08-06
Kat Frederick – CMO, Ticketmaster
John Forese – Chief Product & Data Officer, Rakuten Intelligence
Portia Archer – VP of Direct to Consumer Services, NBC Sports
Jennifer Ferron – Chief Marketing Officer, Kraft Sports & Entertainment
Carolyn Tisch Blodgett – Senior VP & Head of Global Brand Marketing, Peloton
Kristen Bernert (Moderator) – SVP Business Operations, MSG Sports
The ability to create and view content on-the-go has changed how fans engage with their favorite teams on game days and beyond. With closer access and more real-time insights, the amount of data available to personalize and customize the fan experience has evolved as quickly as the emerging technologies giving teams, media companies, partners, and brands unparalleled consumer insights. Learn how companies are broadening their content offerings and define how best to engage an audience accustomed to microtargeted suggestions and on-demand experiences. This panel will explore how companies are differentiating themselves through their content offerings, fostering customer loyalty, and using a growing fan desire to be continuously engaged to generate revenue, subscriptions, and sales.
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