Tips to Measure Digital Signage ROI

Tips to Measure Digital Signage ROI

EPISODE 19 | Guest: Ellyce Kelly, client relationship manager for Visix 

What’s the point of your communications? What are you trying to say, and what should people do or know once they see your message? Each reason for communicating will have its own goal and method of measuring success. How can you tell if your messages are successful if you don’t first define what success is? In this episode, we delve into how to measure digital signage ROI. 

A message without something for the audience to do can’t be measured. You’ll have no idea if it worked or not. Maybe they saw it, maybe they liked it, maybe they didn’t. Every message needs a goal, a baseline and a call to action. To measure success, you can use URL visits, surveys, interactivity and more. 

ROI needs to be a long-term, continuous process. Consistent measurement allows you to fine-tune your communications, your designs and your calls to action; and to engage more people to get the results you’re after.

- Understand why ROI matters for digital signage deployments

- Know how to formulate measurement goals and create a baseline

- Get tips on turning Return on Investment into Return on Involvement

- Find out why a good, measurable call to action is essential

- Learn how to measure ROI using surveys, QR codes, smartphone snaps and more

 

Read the full TRANSCRIPT HERE

Learn more about this topic in our Masterclass Guide 1: Digital Signage Systems Overview