Business
Reimagining ROI for events with Neil Mortimer of Wonder & newly launched Future Live Today
2019-10-31
Digital Innovation Director and Co-Founder, Neil Mortimer, joined our podcast host, James Dickson, on this week’s episode to talk about how events can increase value for organisers, clients and sponsors.
Wonder is a creative events agency composed of experienced event specialists. It works with companies such as Google, BT, VISA and Deliveroo to design and create events across the B2B, B2C and B2E sectors.
Yesterday, it launched Future Live Today – a new agency to fulfil the evolving requirements to build more technology into events’ ecosystems so they increase in value.
Stating that event technology and marketing technology are complex facets in the world of events, he believes that clients, event organisers and even event agencies need additional support to make efficient decisions.
“Decisions that seem straight forward at the time aren’t always the best decisions financially or effectively,” he said, stating that Future Live aims to educate and inform professionals to make better decisions.
“I think we’ve seen a new era of event technology companies coming through.”
Neil also offered his professional opinions on the use of technology for both organisers and consumers, stating that events can be driven from both the professional and user perspective.
“If you are building anything that human beings are going to be interacting with, you have to have something that augments an experience.”
If you would like to feature on an episode of our weekly podcast, email molly@eventindustrynews.com.
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