The StartUp to ScaleUp Game Plan
Business
Paul Coggins is the CEO at Adludio who's revolutionary 'Sensory Ad Science' technology delivers 10x results for blue chip clients - like Unilever, Nestle & PayPal - compared to traditional mobile advertising solutions.
Adludio is 1 of the UK's fastest-growing B2B software scale-ups: having quickly launched in 3 continents, delivered ad campaigns in 70+ countries, & grown revenues 40% month on month, Adludio qualified for the Sunday Times 2019 Tech Track "Ones to Watch".
In a candid wide-ranging discussion, Paul explains:
- that Adludio's founders were inspired by the lack of memorable mobile ad campaigns to create a unique solution to engage mobile device users
- how Adludio uses kinaesthetic learning to develop ads that are brilliantly creative & engaging on mobile devices
- why Brexit uncertainty prompted Adludio to rapidly expand - much earlier than planned - into overseas markets like the US, France, Hong Kong & Singapore
- the challenges of transitioning to a SaaS commercial model to help deliver a significantly higher exit valuation
Head over to https://www.adludio.com for more details on Adludio's "Sensory Ad Science" & check out https://alpinasearch.com for advice on attracting senior talent to scale your B2B software venture.
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