Episode 27- Sound; An Interruption to Visual Addiction With MindShare [Part One]

In part one of this Sound In Marketing episode, I’m joined by Arafel Buzan and Rachel Lowenstein from Mindshare, a global media and marketing services company created in 1997.  We discuss consumer’s untethering themselves from screen addiction, the human voice as the original media channel, a democratized story experience, and what your creative should be in an audible environment.

Every brand should be thinking about what they stand for within sound.  It should have just as much weight and consideration as a visual representation.

Please check out Media Dystopia for an EXCELLENT series on some fascinating “potential fates of media” based off of emerging technologies and changes in consumer trends.https://www.mindshareworld.com/usa/media-dystopia

For the full blog article, click here.

Check back next week for part two of my interview with Rachel and Arafel.  You can also follow and subscribe to the Sound In Marketing Podcast on iTunes, Spotify, Google Play, iHeart Radio, Pandora, and Stitcher. 

And don’t forget to enter promo code SOUNDINMARKETING for your one month free trial of Stitcher Premium.  The link and promo code will be listed in the show notes of this episode.

To get ahold of Rachel or Arafel, you can find them at www.MindShareWorld.com.  Or email them at Rachel.Lowenstein@mindshareworld.com or arafel.buzan@mindshareworld.com. 

For inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultations availabilities, you can find me at Dreamr Productions.  That’s www.dreamrproductions.com, Linkedin and Facebook.  You can also email me at jeanna@dreamrproductions.com. 

This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.  

For the full blog article for this episode, you can find it at Dreamr Productions.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.