Episode 39: Experiencing Generation Z
James Emery White - Meet Generation Z
- from 1995-2000 depending on who you ask
- by 2020 will account for 40% or so of American consumers….they will be getting a lot of attention…we will soon be giving way to yet another generation, but for now; these are children and students.
The anxious generation
GOY - Growing older younger
They want to understand their value; because they aren’t sure they have any.
They are looking for