Understanding Organizational Culture and Employee Types

Understanding Organizational Culture & Employee Types 

EPISODE 28 | Host: Derek DeWitt – communications specialist, Visix, Inc.

Digital signage can be a core element in organizational communications, especially internal. To truly use it effectively, you have to understand both your organizational culture and the employee types that make up your audience.

At its heart, communication is simply people talking to people. That applies whether it’s a face-to-face conversation, webpage, newsletter or digital signage message. In order to be successful, you have to have an idea of who you are and who you are communicating with. This means defining the priorities and interests of both your company and your people.

This podcast looks at different organizational cultures and different employee types, to help you create framework for thinking about and applying HCD ideas to your digital signage (which is the topic of our next podcast).

- Understand the 21st century mindset, especially when it comes to the workplace

- Consider what “corporate culture” means, and its impact on employees

- Explore eleven types of corporate cultures, determined by what they value and how they motivate employees

- Examine two different lists of employee types to attempt to understand what they value and what engages them

 

Get the full transcript HERE

Learn more about this topic in our Masterclass Guide 2: Digital Signage Planning Guide