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Join Ads Marketplace to earn through podcast sponsorships.
Manage your ads with dynamic ad insertion capability.
Monetize with Apple Podcasts Subscriptions via Podbean.
Earn rewards and recurring income from Fan Club membership.
Get the answers and support you need.
Resources and guides to launch, grow, and monetize podcast.
Stay updated with the latest podcasting tips and trends.
Check out our newest and recently released features!
Podcast interviews, best practices, and helpful tips.
The step-by-step guide to start your own podcast.
Create the best live podcast and engage your audience.
Tips on making the decision to monetize your podcast.
The best ways to get more eyes and ears on your podcast.
Everything you need to know about podcast advertising.
The ultimate guide to recording a podcast on your phone.
Steps to set up and use group recording in the Podbean app.
In this episode of The Master Builders Podcast called "Selling Sustainable Housing", co-hosts Max Rafferty and Robert Shaw talk with James McGregor, Founder, CEO and Chief Sustainability Innovator of the Blue Tribe Company, and they discuss the massive impact language has on the saleability of sustainable housing.
James shares where builders get it wrong when it comes to the messaging of their product to consumers: the lack of emotion. Based on the research on behavioural science, builders will benefit greatly when they shift their use of technical jargon to the practical benefits and emotions behind building technologies.
James has also started producing a show called "Renovate or Rebuild" where their aim is to get more people to think positively about sustainable elements being introduced to their homes.
HIGHLIGHTS
04:13 Introduction to James McGregor
08:56 Changing the language around sustainable housing
13:01 Making emotion-based decisions
16:36 Changing mindsets with "Renovate or Rebuild"
RESOURCES
https://www.masterbuilders.com.au/podcast
https://www.bluetribe.co/podcast
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