I would only suggest doing the bare minimum setup if you have a strong membership base already with the primary goal of keeping your current customers engaged.
Always be time length focused and talk about it in days or weeks. Ex: 21 Days Buns, Guns and Abs Challenge!
The list below is everything that you need to include for this challenge:
- Theme: 21 Days to Buns, Guns, and Abs Challenge
- Time length: 21 Days
- Success How To Manual: How to Get Buns, Guns & Abs in 21 Days Program
- Poster to track everyone’s progress: I’d suggest a large 27.5″ by 36″ poster.
- Posters to put up in club and community, grocery stores and to pass out: You are invited to join the 21 Days to Buns, Guns, and Abs Challenge
- Pre Challenge Start Workshop: Workshop for signed up participants that goes over how the challenge works and how to be successful in it.
- Challenge premium packages ready for sign ups: it could have 3 different special challenge packages. For example, one could be $599 for 15 half-hour Buns, Gun and Abs private training, then $1299 could be for a paid in full year membership.
- Posters in the club to promote the packages specifically.
- Internal Tracking sheet to track interested challenge joiners, and who actually signed up. This could be as simple as a google spreadsheet. I wouldn’t use a piece of paper because what if you lose it.
- End of challenge event: Flex those Buns, Guns & Abs – Challenge Finale
Read more: https://fitnesssecrets.co/podcast/how-to-run-fitness-challenge-complete-guide-2020/