Ron Menapace - Homestead Princeton - From Pharma to business owner: Challenges and opportunities in America

Matt Dubberke, Ron Menapace, Fernando Freitas from Homestead Princeton

Ron Menapace owner of Homestead #Princeton talks about his experience from corporate America working in sales for a #Pharma company to creating a home décor and furniture store in Princeton. He shares his challenges competing against large online retailers and the commoditization of furniture as well as his fears of a business slowdown due to the #Coronavirus disease (COVID-19) pandemic. 

Princeton Homestead is a furniture and home décor store specialized in custom barn wood furniture located in the heart of Princeton, on Palmer square. 

Ron's dad was a carpenter, after a degree in Sport Management Ron also had a stint at woodwork, fixing and refurbishing furniture. Yet he went on to work in sales for a large pharma corporation. 12 years later, however, he and his wife Kristen decided to follow their dreams and, in 2011, opened what was then called the Farmhouse.