PINK RIBBON BLUES - Gayle Sulik - 2010.11.27 - Show #508

Track 1:

Introductions

Gayle's experience with friend Cathy

Albany University: Very interested in science behind Breast Cancer

• She learned to read medical journals
  • the science behind the disease
• After that she learned the industry behind breast cancer
  • There is something more we can do!
• There is a strong desire to help - helping to be more positive

Start Track 2: 21:19

Track 2:

Call about men being treated differently than women in breast cancer

What are the influences (political, socially, culturally)

Call about cancer being caused by the environment

There is an environmental cancer organization

Cause marketing: revenue producing stream

• False Advertising

Start Track 3: 42:45

Track 3:

What is a medical sociologist

Review in NY Times "Pink Fatigue"

Call about shaving arm pits

• estrogen dominating
• systematic approach to fundraising - Pink Ribbon

Call about anti-soy diet

Start Track 4: 1:02:31

Track 4:

Soy

Cosmetics

Research Discussion

What do we not know and what do we need to know?

Relationship between cosmetics

Susan G Komen Foundation

Start Track 5: 1:20:55

Track 5:

Invasive and non threatening cancer

Decline in aggressive breast cancer is because of drop in HRT in early 2002

What can we do?

Increase in non-invasive cancer

Mammography: DCIS

What is "early detection"

Call with compliments

Call about mammogram vs sonogram vs thermogram

Thermography discussion

Start Track 6: 1:40:24

Track 6:

Call about new cash-cow: screening for relatives

• prophylactic mastectomy
• hysterectomies

Call about birth control pills

• increasing of breast cancer
• oncology drugs: Big Pharma