How do you pick the right technology for your businesses for long-term growth? Chief Marketing Officer of Tappit, Jenni Young reveals how it is not a one size fits all approach. What challenges can technology bring to your business and how do you overcome these obstacles? In a rapidly evolving market, it is important for SMEs to implement innovative technology in order to grow and scale-up. However, there is often a big question mark when it comes to exactly what type of technology to use. Businesses are also faced with rising speculation of whether artificial intelligence can take over and leave workers redundant. Speaking on the first day Elite Business’ live event on March 9, Jenni Young, Chief Marketing Officer at Tappit revealed how to choose the right technology for your business to bring long-term growth and success. She discussed the challenges with new technology and why it is important to invest in a product that fills in the gap and provides a solution to your business operations.
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